The Apple of Their Eye

Apple is taking Woolworths to court over the retailer's latest logo: a green, stylized "W" Apple claims bears too much resemblance to its trademarked Apple. The logos appear as follows:



Can Apple really claim any Apple? Hans Hulsbosch, who designed Woolworth's new logo, quips that the company is going too far. "Based on this logic, they would have to take action against every fruit-seller," he said.

Not so. But one does have to wonder why the "W" in Woolworths' new logo has a stem.

The Trademark Company