Tips from the Insider: Do You Need a Research Report to Clear Use of Your New Trademark? In a Word – YES!

Once you select your trademark or brand identity, it is highly recommended you have a clearance search performed so that you may insure your mark will not be rejected by the United States Patent and Trademark Office (USPTO). This preliminary search may also protect you from lawsuits initiated by others claiming infringement.

Claiming fame to a trademark can be a risky business if you don't first make sure you are not infringing on another's patented idea. Lawsuits can arise quickly making it imperative that you do the proper research.

So you can throw caution to the wind, file for your mark, and hope that the fees associated therewith are not spent in vain as a blocking mark may already be on the register. Or worse, hope that you don’t spend years of your life, your blood, sweat, and tears developing your brand only to find out you are infringing upon another’s.

Or you could just get a clearance report and put your mind at ease. Your choice. Choose wisely.

The Trademark Company