Tips from the Trademark Insider: Cost Effective Ways to Protect Your Trademarks

How many start-up businesses can afford $200,000 to file an infringement lawsuit against a competitor who is stealing their trademarks? From our experience, not many. But there are alternative means of enforcing your mark which won't break the bank.

For instance, if you have a Registered Trademark and need to preclude people from importing infringing goods into the U.S. why not File Your Registered Trademarks with the Customs & Border Patrol to prevent infringing goods from ever entering the country. It is a very cost-effective way of stopping the bad guys from knocking of your marks.

But what if your primary store front is online? What if someone registers a domain name similar to your trademark to steal your business away? We recommend filing a Domain Name Dispute against them. Although it does not shut down their business per se. It does take away the infringing domain name leaving them without the ability to knock off your brand online.

As always, for these and other cost-saving ways to protect your trademarks and brand identity visit us online at The Trademark Company.