Friday, April 16, 2010

It's a Great Time to File for a U.S. Trademark - Seriously.

It is a historically great time to protect your trademarks in the U.S. While we understand that this post may seem somewhat self-serving, there is an actual and very real objective reason we are saying this today.

Back when we worked at the United States Patent and Trademark Office ("USPTO") the office's initial review of newly filed applications always hovered around six months. In short, this means that an applicant would file for the a trademark and the office would not even look at their filing until, on average, six months after the filing date.

Then, assuming everything was filed perfectly, the mark would need to be published for opposition, registered, etc. and the whole process would take, on average, just under a year from the date of filing.

Not today.

In speaking with numerous examining attorneys for the USPTO it is apparent that their initial review of newly-filed applications is approaching an all-time low of only about 10 weeks. That means your applications are getting reviewed more quickly and corresponding registrations can issue as quickly as six months after filing!

Wow have things changed.

Coming full circle, that is why we said it is a great time to file for your marks. With the USPTO getting more efficient at the examining process what you envision today can be a Registered Trademark in a historically quick amount of time.

TheTrademarkCompany.com

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