The Trademark Company Announces New Pay-Per-Service Litigation Services

VIENNA, VA --(April 11, 2010) - Today The Trademark Company announced the initiation of its new Pay-Per-Service Litigation Services.

“In 2003 we founded The Trademark Company to build a better customer-focused firm with affordable trademark representation for all” provided Matthew Swyers, founder of The Trademark Company. “Today’s implementation of our Pay-Per-Service Litigation Services represents our latest re-invention of the traditional law firm model to continue serving the best interests of our clients.”

Years in the making, this new service reduces the average cost of trademark litigation by 50 to 75%.

“Having litigated thousands of cases and tried hundreds to verdict we knew this could be done, it would just take the implementation of rigid systems to make sure that the program functions every bit as well as traditional retained litigation services” Mr. Swyers stated. “As to whether or not it works - well, we already know that it does. Over the past few months we had several test cases use the system with favorable results for our clients. The opposing counsels never even knew the difference.”

So how does it work? Obviously that is a trade secret. “We can reveal that the service was years in the making, involved the systemization of everything we have collectively learned about litigation, and combines it into a decision-tree-like mechanism which reduces the time involved in litigating a case significantly while maintaining greater consistency and quality of results for our clients. And that is what leads to the significant cost savings.”

For the first time small to mid-sized businesses can afford big-firm quality litigation with absolute control over their litigation expenses.

Likewise, big companies can finally break-free of the old-school way of legal billing which have seen unprecedented rises in the billable rates over the past decade without sacrificing the quality of legal services received.
“As of right now all work before the Trademark Trial and Appeal Board can be performed using this new service. Soon we also expect to be able to add all federal district court litigation to the program as well” Mr. Swyers added.

A former trial lawyer and examining attorney with the U.S. Patent and Trademark Office, Mr. Swyers helped found The Trademark Company to address a significant need then lacking for entrepreneurs and small businesses – affordable Trademark Registration and related legal services for all.

For more information on Mr. Swyers and The Trademark Company, please visit TheTrademarkCompany.com