Friday, April 30, 2010

Use Trademark Notices to Let Others Know That Your Mark is Yours!

As a reminder, use trademark notices on all of your or your company's trademarks, service marks, and certification marks (e.g., TM or SM for non-registered marks and ® for registered marks).

While trademark notices are not required by law, their effective use can significantly enhance your intellectual property rights, including eliminating an "innocent infringement" defense by someone who begins use of an infringing trademark similar in appearance to you or your company's trademark(s).

A little effort and care will go a long way in keeping your mark protected.

The Trademark Company

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